Mortgage Leads for Refinancing

If you're a mortgage broker or loan officer looking for mortgage leads, focusing on refinance leads can offer a quicker turnaround time for closing loans. While it's possible to have a quick turnaround with purchase leads, refinancing often involves a shorter process.

Here are some key considerations when shopping for mortgage leads:

Fresh Leads

Opt for mortgage lead companies that provide fresh or real-time leads. Purchasing leads that are weeks or even days old can be ineffective, as the consumer may already be working with another loan officer and could be well into the refinancing process.

Source of Leads

Investigate how the mortgage lead companies source their leads. Prefer companies that obtain leads through their own websites rather than through third-party sources. Leads sourced from third parties may be recycled and have already been passed through several loan officers, reducing their effectiveness.

Investment Value

Ensure that you are getting value for your investment. Your hard work deserves quality leads, so choose lead providers that offer genuine and timely opportunities.

By focusing on fresh leads and reputable sources, you increase your chances of successful and timely closings.